Hapi Cafe

Promotion & Brand Design (2012)

What are we pursuing in our life? I think most of us want to be happy in our life. I know that the exponent of happy in Hong Kong was low( In 143 cities, Hong Kong was the 84 placing), people complaint about why they don’t have the welfare, people worried about the becrease of economy. Actually, happiness can be very simple, we don’t have choice sometimes, but we can choose to be happy or not. Why don’t we look at what we already have? Why not enjoy our life? Refer to the research from a survey, it shows that Sham Shui Po was the top three place of citizens feel happy, the citizens think positive, moreover, most citizens feel sad and not satisfied in their life were in Central, it showed that the money can’t bring happiness. Therefore, I want to spread the positive attitude to the society, talk about the ways to have happiness always be our side.

I think a cafe could help my client ( happy living ) to promote happiness, held workshop and have a income support for them.

Here are the 7 ways of happiness ( from: happy living) which design a happy experience for Hong Kong people,

1) Thank and Praise

Menu with praising words, rename the dishes 

2) Sharing

Discount for families, encourage people share their happiness 

3) Forgiveness

Leaflet, workshop 

4) Healthy

Floor stickers 

5) Work Engagement

Leaflet, workshop 

6) Kind and friendly

Staff service, uniform 

7) Mercy

Cashbox for charitable organization 

Menu Design - Rename the dishes into praise words

(eg. Thank You! - Black Forest Ham sandwich)

Tableware

Leaflet - Introduce the 7 ways of happiness and the workshops

Coupons - Share the happiness to others (eg. Buy one get one free!)

Packaging Design

Uniform Design